07.122015

Stress-free, successful email marketing

Posted by in Uncategorized 0 Comments

If you are looking to grow your business, you should make use of all the tools available. One such tool is email marketing. Email marketing is when a business sends content filled emails to subscribers that contains information about their products or services that is presented in a way that will attract the attention of potential customers. To achieve the most success requires more thought and effort than just sending a mass email to a large number of subscribers.

So easy a monkey could do it!

We found the best way to use email marketing is by going through an expert service like MailChimp. No, we don’t mean an actual chimpanzee working down at your local post office, flinging packages and letters around and hoping it sticks. MailChimp is an extremely sophisticated application that will coordinate your email marketing strategy and deliver enhanced feedback.

If emails are sent through an email service provider, you get the most basic of services. You can easily set up groups, send mass emails, and find out who opened what email. For some people, that might be enough to suit their needs, and they may look no farther than their inbox. For us, we think email marketing requires a bit more. Being fully aware that today’s business world is a highly competitive one, you need to put your best foot forward every day. If you are going to embrace email marketing to support your business, then an application like MailChimp would greatly assist you to maximize those efforts.

Learn to schedule email marketing for the right time!

MailChimp will not only send out my emails to your subscribers, but also keep track of important information like: who opens emails, when they open them, who actually makes purchases from the emails, and email opening and click through statistics. All this is complied into profiles that show all the information on each subscriber and what they historically respond to. Mailchimp will analyze that data and use it to send mass emails at times when they are most likely to be read. You can schedule a delivery date for emails, and based on engagement data and user preferences and behaviors, MailChimp will recommend the best time within 24 hours of your target delivery.

Efficient email marketing= Higher ROI

With this and many of the other advanced features available to me, I’m not sending out a bunch of emails and hoping for the best. Sending out targeted information that is presented at optimal times for maximum exposure makes the difference between wasted email and increased click through statistics. Higher click through numbers usually translates to higher conversion to sale, and THAT is how you grow your business. Now, 3…2…1…. Email Blast off!

0