Pay Per Click Marketing
Why and How It Works
It has been called Pay Per Click (PPC) advertising, search engine marketing, paid search and more. Like an auction, by bidding on search terms and using compelling ad content, you are given ad space on a search engine's front page ad space. Pay Per Click advertising has been proven to increase site traffic. Google Adwords and Bing Ads are the two big players in the PPC space. Let's take a look at the difference between Google and Bing search engine marketing.
Local search has been one of Google's main focuses for the last few years. With Google Adwords, Google's Pay Per Click interface, you have access to a vast interface of targeting options. You can focus down to specific locations, times of the day, days of the week and schedule your campaign's beginning and end.
With Google Product Search (Google Shopping) you can use a data feed to showcase your products and bid for that ad space as well.
Google Adwords has enabled the ability to list your business location and phone number as well to generate leads or sales in different ways.
Bing's Pay Per Click advertising interface is constantly improving. Bing Ads uses the same advertising model as Google, but it's different in a few ways.
Bing rewards advertisers with relevant content from keyword to ad to landing page. Bing Pay Per Click Marketing doesn’t depend fully on your ability to outbid your competition. Your website SEO plays a part in your Bing PPC campaigns. A recent study found that advertising on Bing was more cost effective than Google. Even though around 20% people using search engines use Bing, it could be an importan piece of your online advertising plan.
First, your website needs to be setup and ready for sales or lead capture. If you're in ecommerce, you also want to ensure you can fulfill and increase in orders. Most important is knowing your budget and how you want it spent.
Do you offer services? Your lead generation form needs to be setup and tested to be functional. By using your business phone in your ad, you can qualify leads on the spot.
Let us know your Pay Per Click questions and concerns. With over 5 years experience, we're more than happy to help.